How to improve off-page SEO
Writing an excellent SEO-friendly article is definitely the cornerstone of garnering a massive amount of web traffic. But for those just starting out, jotting down midnight thoughts on a website won’t be enough. It has to be supported in one way or another.
And that’s where off-page SEO comes into play.
Unlike the normal SEO techniques, it will not change or improve an article’s persona in any manner. Instead, it will focus on promoting the write-up in different ways. Here are a few ways to do so, but first, let’s learn about what off-page SEO actually is.
What is off-page SEO?
Otherwise known as off-site SEO, off-page SEO usually refers to an action or two that’s taken outside of a website. While it doesn’t affect writing directly, it can have an impact on the ranking stature of the blog and the site.
Optimising offsite SEO may include the perception of a search engine and a website to increase its popularity, authority, trustworthiness and relevance.
And it’s usually accomplished by linking to other websites to promote the website, working on social media strategy, and so on.
How to improve off-page SEO?
Taking care of off-page SEO requires a lot of hard work and patience. That’s why most people tend to receive the help of an expert SEO company. However, for someone who wants to do it all by themselves, there is a compilation of tips here.
1: Link building
Most people tend to opt for link building for two reasons –
- It helps them boost their website’s web traffic indirectly
- It can be used to boost online authority
Writing articles for another website (guest posts) is an excellent way to build links on the site. But those having trouble with it can also create and sell infographics.
Whoever’s buying it, all that’s needed is the website’s link under their image. This way, a backlink comes from them and increases popularity as a whole too.
2: Social media marketing
According to a report, almost 4.74 billion people in the world use social media. And, amongst them, Facebook, Twitter and Instagram carry more people than anything else.
Google hasn’t really clarified that getting links from social media can help a website directly. However, it can certainly expose it to a lot of people.
If there isn’t enough money to go forward, social media marketing can be done through a simple post or two in the right niche. It may also be worth asking a social media influencer to help out.
3: Guest content
Writing guest content, especially free stuff, usually wouldn’t offer any kind of benefit. Hence, instead of asking for money, when asking for a link, it can be massively advantageous.
For example, by getting one’s name on their website, it will be possible to advertise expertise more prominently online. Also, as there will now be a link, it will boost authority too.
The better a domain authority is, the better the chances of ranking higher will be. It’s just best to be sure to work with someone in the same niche.
4: Forum posting
A forum, in essence, is a place where many like-minded people come together and share data about a specific subject. So, it can be used it as a marketing strength too.
For example, one can come to the forum and raise a pain point that almost everyone is dealing with – and then offer a solution through knowledge and expertise.
Even better, adding a link to one’s website at the end while writing something like “If you want to read a guide or two regarding the same, please visit here” might prompt people to visit.
5: Local listing
Since Google has introduced GMB, local SEO has become prominent amongst SEO’ers. Thus a running business should make sure to list it down to GMB. This, in turn, will make the business look more legitimate, as the company is being touted from a source of Google now. And whenever someone makes a location-based search, there will be a massive chance that the business will pop-up on their screen.
Furthermore, having a local listing can also indirectly give a boost to the website and make it rank higher on Google. However, for that, strong on-page SEO must be implemented too.
6: Blog commenting
Whenever one finds a popular blog on the Internet, if there are a lot of people commenting in the comments section it might be worth trying doing the same. However, the approach here should be a little different.
Instead of praising the writing and informational input, this is the moment to find a loophole within it and comment it down. It’s also important to offer a worthy reply to solve the issue too.
Again, it won’t increase website traffic right away, however, one can certainly pose as a form of expert in front of everyone else.
7: Build relationships
There are loads of influencers and webmasters who are trying to collaborate with a professional blogger for their purpose. So if one presents oneself as a potential suitor this is the time to work it.
This, in turn, can help get exposure on the Internet and find people who may love the company’s work more than anyone else. They can also promote it for free for the sake of fostering a relationship.
The bottom line
Building prominent off-page SEO can be quite a time-consuming job as a whole. However, those patient enough can surely succeed in the venture.
The editorial unit
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