Strategic alliance intended to activate new marketing channels for both companies for extended reach and higher performance
MediaJel expects to reap benefits from Logiq’s lead generation and performance marketing tools
Logiq expects to benefit from industry hyper-verticalization
NEW YORK, Dec. 13, 2022 (GLOBE NEWSWIRE) — Logiq, Inc. (OTCQX: LGIQ) (“the Company”), a global provider of e-commerce and customer acquisition solutions, today announced a strategic alliance with MediaJel, Inc., a leading marketing platform primarily serving regulated industries.
The strategic alliance is intended to create mutually beneficial opportunities for both companies to provide more powerful technological benefits to their customers, thereby growing their respective top lines across their proprietary platforms. The companies expect that it will enhance each company’s ability to activate new marketing channels with significantly extended reach, expected higher performance and ROI, creating new lines of business while strengthening their present competitive advantages and producing meaningful cross-marketing opportunities.
Accordingly, management and the Boards of Directors of both companies anticipate the alliance will increase competitive advantages, enterprise value, and brand equity.
Logiq expects that its consumer targeting and acquisition capabilities will be greatly accelerated by access to MediaJel’s consumer audience engine and programmatic digital marketing platform, which opens up new mediums within which clients can deploy marketing campaigns to reach a wider yet more targeted customer audience.
MediaJel expects that its advertisers in the ‘regulated’ industries such as cannabis, eSports, online gambling, crypto, pharmaceutical and others will benefit from Logiq’s world class performance marketing tools. Logiq’s lead generation abilities are expected to be the first of their kind to be deployed in the cannabis industry.
Commenting on the deal, Jake Litke, MediaJel Chief Executive Officer, said, “We believe that this is a terrific technological win, and an exceptional opportunity to rapidly create strong value for both companies’ customers and shareholders by strengthening our mutual technology and services offerings by an order of magnitude. We have already hit the ground running, with joint service development planning sessions calendared so we can launch our sharply upgraded offerings and collateral materials in the days and weeks ahead.”
Logiq CEO, Brent Suen, said, “We originally met the MediaJel team in May of this year and have spent months working together on strategic initiatives, driven by our desire to move into the regulated industry verticals. Logiq brings important synergistic technology components to the table, including our recently built Outcome AI platform, formerly known as Push Interactive, which is our core business results-based system, to boost yield performance from advertising, as well as our consumer re-engagement and reactivation lead generation system.
“We believe that the alliance will enable Logiq to accelerate our focus on consumer targeting and new customer acquisition through our access to MediaJel’s consumer intelligence platform and channel reach,” Mr. Suen added. “MediaJel represents an ideal partner for combining domain expertise in a regulated industry, solid customer base within, and new targeting tools for customer acquisition and engagement. Our collective goal is to become a key player in the cannabis marketing and advertising space.”
About MediaJel, Inc.
MediaJel is a leading marketing platform primarily serving regulated industries. By combining proprietary digital attribution with comprehensive industry integrations, MediaJel is able to deliver clear, transparent marketing results from impression to transaction. For more info, visit: https://www.mediajel.com/
Logiq Inc. is a U.S.-based leading global provider of e-commerce and customer acquisition solutions by simplifying digital advertising. Logiq’s software and services provide innovative ways to target, engage and influence online consumers.
Important Cautions Regarding Forward Looking Statements
This press release contains certain forward-looking statements and information, as defined within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and is subject to the Safe Harbor created by those sections. This press release also contains forward-looking statements and forward-looking information within the meaning of Canadian securities legislation that relate to Logiq’s current expectations and views of future events. Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions or future events or performance (often, but not always, through the use of words or phrases such as “will likely result”, “are expected to”, “expects”, “will continue”, “is anticipated”, “anticipates”, “believes”, “estimated”, “intends”, “plans”, “forecast”, “projection”, “strategy”, “objective” and “outlook”) are not historical facts and may be forward-looking statements and may involve estimates, assumptions and uncertainties which could cause actual results or outcomes to differ materially from those expressed in such forward-looking statements. No assurance can be given that these expectations will prove to be correct and such forward-looking statements included in this press release should not be unduly relied upon.
These statements speak only as of the date of this press release. Forward‐looking statements are based on a number of assumptions and are subject to a number of risks and uncertainties, many of which are beyond Logiq’s control, which could cause actual results and events to differ materially from those that are disclosed in or implied by such forward-looking statements. In particular and without limitation, this press release contains forward‐looking statements regarding our alliance with MediaJel, our products and services, the use, expansion and/or ongoing demand for our products and services, expectations regarding our revenue and the revenue generation potential of our products and services, our partnerships and strategic alliances, potential strategic transactions, the impact of global pandemics (including COVID-19) on the demand for our products and services, industry trends, overall market growth rates, our growth strategies, the continued growth of the addressable markets for our products and solutions, our business plans and strategies, and the valuation and success of the businesses after completion of the transaction, if any, and other risks described in the Company’s prior press releases and in its filings with the Securities and Exchange Commission (SEC) including its Annual Report on Form 10-K and any subsequent public filings, and filings made pursuant to Canadian securities legislation that are available on www.sedar.com, including under the heading “Risk Factors” in the Company’s Canadian Prospectus.
Logiq undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by law. New factors emerge from time to time, and it is not possible for Logiq to predict all of them, or assess the impact of each such factor or the extent to which any factor, or combination of factors, may cause results to differ materially from those contained in any forward-looking statement. Any forward-looking statements contained in this press release are expressly qualified in their entirety by this cautionary statement.
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