Top Social Media Platforms for Marketing your Business

Digital marketing has taken the world by storm. And if you want a high ROI, then using social media marketing is one of the most important strategies that you shouldn’t miss on.

There is no denying the fact that social media is a powerful marketing channel. And if used right, it can be extremely fruitful. It is one of the best ways to build brand awareness and connect with new and existing customers.

But with innumerable social media platforms existing in the digital world, you want to make sure that you are utilizing the top best ones. From Instagram ads to Facebook ads and much more; there are several options that one can consider to make their business grow.

Why Use Social Media for Business Marketing?

Before we list down the top social media platforms for marketing, it is important to know why using them is essential. There are several reasons for it:

  • Social media helps raise awareness of your brand. To make sure that your brand name stays on the minds of the customers; you want them to see you. And social media will help you in doing so.
  • It is a great medium to connect with customers.
  • It further aids you in boosting your SEO which in turn is extremely crucial for building your social presence.
  • In the end, it also helps you generate more revenue because once you earn more customers, the chances of them turning into consumers increases.

Best Social Media Platforms:

There are several platforms that you can use for social media marketing. And here are the top best ones that every business must use.

1. Facebook:

With over 2 billion active users, Facebook has a high conversion rate. It is one of the best platforms to target your desired audience. It further provides you with detailed insights about customers which helps you strategize your marketing campaign accordingly.

2. Instagram:

Instagram started as a photo sharing platform but is now beyond that purpose. It is now a great medium to start your business and market it too. If you are good at creating visual content, then Instagram is one of the best places to start advertising your brand. The most prominent factor is that IG is more popular within the younger generation.

3. LinkedIn:

LinkedIn is one of the oldest and the best social media sites that actually got the hype, in the very beginning. It has been one of the top platforms for networking, especially for people building their career portfolio. It is a good source for sharing content. However, it is not too great for eCommerce.


These are the top 3 social media platforms that are being used widely for social media marketing and have promising outcomes too. YouTube, Reddit and Pinterest are some of the other top websites that are gaining popularity as well.

In the end, you have to make sure that you are creating thoughtful strategies to certify that the marketing plan is executed well.

Press Release Distributed by The Express Wire

To view the original version on The Express Wire visit Top Social Media Platforms for Marketing your Business

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