iProspect retains L’Oréal SEO account

Credit: Giorgio Trovato via Unsplash

Global beauty powerhouse L’Oréal Australia & New Zealand’s has reappointed iProspect for its SEO account, following a 12 agency pitch.

iProspect has handled L’Oréal ANZ for over four years and the retention is due to a strong history of delivery for the client, accompanied by a creative approach to SEO and a strong agency focus on sustainable practices.

Maureen Doris Cheung client partner at iProspect said: “Behind every data point is a unique human being, and it’s important to understand what they think, feel and do as well as what is affecting them.”

“That knowledge creates unique paths for SEO that allows us to create better content and ultimately superior brand authority for L’Oréal ANZ.”

During iProspect’s tenure with L’Oréal ANZ the company has enjoyed multiple website migrations and achieved the No. 1 status on their global website SEO leader board.

Many SEO initiatives that iProspect launched in Australia for L’Oréal ANZ are now taken as best practice globally.

L’Oreal ANZ head of search Cristina Borsaru said: “iProspect demonstrated the understanding of our business challenges and showcased clear ways to develop the brands to be future proof.

“We would like to thank everyone involved in the process, including all the agencies who participated.”

Paul Murphy managing director iProspect Victoria said: “We are delighted to continue our strong relationship with a client that is so well respected and aligned with our own corporate values.

“Working with L’Oréal ANZ has allowed iProspect to showcase our talent and deliver best in class SEO and content capability consistently over multiple years.

“We look forward to pushing the boundaries further together and driving measurable growth for L’Oréal in ANZ.”

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Source link

What do you think?

Written by seo_links_shop

Leave a Reply

Your email address will not be published. Required fields are marked *

GIPHY App Key not set. Please check settings

Police investigating after bomb threat at Myrtle Beach restaurant hosting drag brunch

The Top 5 In-Demand Tech Skills For Jobs In 2023