FullSpeed Automotive, home to flagship brands Grease Monkey, SpeeDee Oil Change & Auto Service, and Kwik Kar, has announced that Sarah Hamp has been appointed to chief marketing officer of the company, effective December 12, 2022.
Bringing more than two decades of marketing experience at some of the country’s leading automotive repair and quick lube brands, Hamp will play a key role in supporting FullSpeed’s next phase of accelerated growth and further solidify its position as an industry leader. As FullSpeed’s CMO, Hamp will oversee all brand and digital marketing efforts. She will also lead customer experience strategies for the FullSpeed family of brands, with a strong focus on consumer insights and digital engagement. She will report directly to Rob Lynch, CEO of FullSpeed Automotive.
“We are so pleased to have someone with Sarah’s caliber, experience, and passion joining our team, and look forward to the enhancements she will help lead in our customer acquisition and retention strategies as we continue to grow the company,” said Lynch. “Her expertise for marketing in the aftermarket repair industry is invaluable and will help lead our team as we look to 2023.”
Hamp is a proven marketing executive, whose career has spanned leadership positions with Just Brakes Total Car Care, Pep Boys, and Jiffy Lube. She has extensive experience driving strategy, execution, analysis, and ongoing optimization of integrated marketing programs. Hamp was most recently the vice president of marketing at Allied Lube, an award-winning Jiffy Lube franchise. In this role, she led marketing activities for the company and evolved the marketing strategy to drive scale and alignment to support the customer experience and growth for the organization. Prior to Jiffy Lube, Hamp was vice president of marketing of Just Brakes, where she led key strategic efforts, including a rebranding strategy to support the conversion from brake repair to full service automotive repair, and oversaw the marketing and customer service teams.
“FullSpeed is quickly becoming an industry leader, and I am thrilled to have the opportunity to join the team,” said Hamp. “I believe FullSpeed’s potential is unlimited, and I look forward to working with the entire executive team and franchise community to build and accelerate the brand’s momentum in the months and years to come.”
For more information, visit fullspeedautomotive.com
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