MORE THAN A million businesses use Shopify, but is it the best option for jewelers? As one of the leading ecommerce platforms, Shopify’s popularity is second to none. But if you’ve wondered whether or not it’s the best option for jewelers, we’ve broken down the biggest reasons why Shopify makes an outstanding platform for jewelry sales online. Let’s take a closer look:
Easy Product Management
Shopify allows you to easily manage your inventory and sales across the board thanks to its omni-channel sales tools. Easily integrate Shopify with your existing Point of Sale program, add staff accounts to manage your inventory, see details on orders, payments and shipping and manage it all through a single, intuitive dashboard.
Scales as Your Business Grows
One of the biggest benefits for jewelers selling via Shopify is that your online jewelry website can grow as your business grows. You never have to worry about your site getting “too big” and then having to move everything somewhere else. In addition, with Shopify Plus, you’ll also benefit from higher bandwidth limits (meaning your site is able to handle more concurrent traffic) and improved site security.
Integrates with Your Favorite Apps
The success of online jewelry stores is built on relationships, and Shopify makes it easy for jewelers to build and nurture those relationships through a full suite of popular app integrations. Easily integrate Salesforce or other CRM software, social media and much more to convert browsers into buyers.
Multiple Payment Options
With over one hundred different payment gateways built into the service, Shopify allows you to take payments from your customers using their preferred platform. In addition, if you choose to use Shopify’s own payment gateway called Shopify Payments, you’ll pay no transaction fees in addition to the regular credit card fees.
Sell on Multiple Channels
Your Shopify-powered website doesn’t have to be the only place where you promote your products. Using Shopify’s built in management platform, you can also showcase your jewelry on Amazon, Walmart and more. You’ll also get detailed analytics showing how your products are performing on these various platforms, so you can adjust your marketing strategy to concentrate on those areas that are bringing you a higher return on investment.
SEO and Marketing Tools
Search engine optimization and marketing is one of the biggest hurdles that jewelry stores have to jump over. How can you possibly compete with the thousands of other online jewelry stores on the web to stand out and get noticed? Shopify can help. By default, their templates are designed to be mobile optimized and designed to be attractive to shoppers and search engines alike. From mobile responsiveness to security to fast loading times and more, Shopify websites are built to perform and tick all of the boxes for the things Google actively looks for when deciding how to rank them.
Last, but certainly not least, is Shopify’s customer service. Helpful, friendly support agents are available to give you a hand 24 hours a day, 7 days a week while the Shopify Community hosts a Q & A discussion forum where you can freely ask questions and get support from other members. It’s also an excellent way to get feedback from prospective buyers and work toward making improvements on your site.
The Bottom Line
As you can see, Shopify offers a wide range of services at affordable price points. Depending on your needs, it allows you to effortlessly leverage email marketing, social media, online reviews and search engine optimization to attract and retain potential customers while positioning your jewelry store as the best possible destination for buying jewelry online.
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