Influencer agency Sticki has launched in Melbourne.
The influencer marketing agency Sticki, which launches this week, was inspired by the recognition that while content has become a brand’s most valuable currency, keeping it fresh and relevant is an ongoing challenge.
Based in Melbourne, foundation clients are 2XU, IMG, Timebirds, and Chief. Co-founders are Tzvi Balbin and Shai Roitman, the duo behind the digital marketing agency DataSauce. Balbin is the former head of digital for Catch, while Roitman spent his formative career at Dentsu as talent director and an Innovation Council member.
They teamed up in 2017 to launch DataSauce, which serves as a sister agency to Sticki. Specialising in performance marketing campaigns across Facebook, Instagram, TikTok, Google Ads and email, DataSauce is a Facebook and Google Premier Partner and was recently awarded Platinum status with the popular email marketing solution Klaviyo. Clients include 2XU, Aquila, Bread, IMG, Hairhouse and Mister Zimi.
What does Sticki offer?
Tapping into its database of 133 million creators and influencers worldwide, Stikki will connect brands to the most suitable content creators to deliver compelling content to drive brand awareness. A million of these creators are in Australia.
It will curate, manage and scale this content through a blend of paid media and influencer marketing. Clients also get access to a live reporting dashboard where they can log in to see how a campaign works in real time, including reach, engagement and impact.
Using stories to tell your brand story is effective because it’s our primal form of communication and engagement, says Balbin. But finding that content is the challenging part.
Balbin says: “We noticed nine times out of 10 that content is the biggest problem brands face. Getting one piece of content is easy, but resourcing a pipeline of original, high-quality content at speed is far from simple. For brands, influencer marketing is a massive time and resourcing commitment; more often than not, achieving scalable outcomes is extremely difficult. Sticki fills the gap by building the content that builds your brand.”
Source: Sticki media release
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