How AI Boosts Marketing, Customer Experience Efforts

Instead of looking at near-term goals, both business owners and marketers will need to consider the different uses and possibilities of AI.

Artificial intelligence (AI) has become an integral part of any business structure regardless of which level of business it has been implemented. The reason for AI’s success is that it’s both scalable and practical, offering business owners and marketers a better opportunity to leverage digital technologies that will help catapult them into the next generation of the business ecosystem.

Throughout much of the value chain, we see how AI, with the use of other software capabilities, such as the Internet of Things (IoT), have now surpassed traditional application in recent years.

AI Infused Into Customer Interactions

Blake Morgan, the renowned published author and customer experience futurist, has weighed in on the possibilities of AI, stating that she estimates that by 2025, around 95% of customer interactions will be supported and controlled by artificial intelligence. The versatility of AI has equipped many people with the tools they require to help understand their business needs and those of their customers or target audience.

For marketers, AI has opened a whole new world of possibilities, and while AI is already present throughout much of the contemporary digital marketing ecosystem, the years to come will only help businesses further increase their brand influence and marketplace dominance.

Mass adoption has already proven successful, especially among those working in the field of marketing and sales according to recent findings by McKinsey. Their 2020 survey found that marketing and sales departments have the third-highest adoption of AI, with some organizations attributing at least 20% of their earnings before tax to AI-related tools and resources.

From the brands we work with, and the content we read and interact with on social networks and online, all of this stems from the back of artificial intelligence, tailored toward us as consumers.

Various complex layers make up branding, company reputation and marketing. Tying this together with artificial intelligence, it’s important that you as a prominent business owner understand what the future of marketing will look like, and how it’s driving your company’s brand.

Here’s a quick review of what AI can do for your company’s brand.

Related Article: AI Writing Software for Marketing, Part 3: Co-Existing With AI

Using AI in Company SEO

With artificial intelligence, companies can automate content, helping to deliver more relatable and engaging content that helps to drive better interaction that can be turned into leads.

The use of AI in SEO means that those building the company’s marketing strategy will have better access to tools and resources that are tailored to their direct needs. From a range of keyword ranking tools to paraphrasing digital content, to scanning the internet for relatable markets, all of this is done through the power and dominance of AI. In this light, we see how AI has helped many businesses leverage the possibilities of voice search through applications such as Amazon Alexa and Siri on iPhone devices.

AI helps to augment the search results on the web through voice search, while at the same time helping business owners resolve issues related to trigger words and phrases such as “near me,” “where,” “how far” “when” etc.

On the business front, having these tools can mean that customers and potential clients will have more customized news feeds, interactive content related to searches and automatically generated content.

Using AI for Digital Advertising

Digital advertising has always been important; ever since the birth of the internet, mobile phones, and social networks, digital ads have helped connect brands with consumers. In this day and age, where consumers are constantly exposed to millions of online ads and promotions, standing out in the crowd is not as easy as it used to be.

To help promote organic business growth, and online visibility, marketers and business owners are using tools that can help them direct their messages or ads directly to the markets from where they are looking to generate leads.

AI is being trained to follow and observe consumer behavior, and return information to end-users in the form of analytical data points. With this marketers are then able to better understand how they can generate a message directed at their desired target audience.

A best case of use for this is Albert, an AI-driven software marketing tool that helps businesses and marketers plan and execute paid search, social and programmatic campaigns. Albert has been so successful, that back in 2017, Harley-Davidson was able to increase its sales leads by 2,930% in the state of New York. What’s more, Albert was able to help Harley-Davidson increase its ad wording performance by 450%, leading to marketers’ better understanding of which words drove more leads and generated better calls to action. The results are self-explanatory, yet it proves to be a scalable way in which businesses can drive better online traffic.

Related Article: Can AI Marketing Transform Your Business?

Using AI in Branding and Design

For novice designers, and unskilled business owners who aren’t equipped with the necessary knowledge to design interactive tools such as websites, apps, or online stores to drive customers and sales, AI can now take charge. More so, in this case, AI is not only making the design process more streamlined, but it’s also making it easier for business owners to design their brands with the plethora of tools and resources available for free.

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