The thread that links marketing and technology is not more than just a relationship. Also involved in the explosion of the online market and the rise of the digital revolution, there has been a real symbiosis between these two branches. We are talking about MarTech, which is called the new marketing technology, a universe in which it is convenient to know how to run.
This topic and its relationship with online gaming have been analyzed by Natalia Chiaravallotti, editor-in-chief of the Italian website, the editor-in-chief of slot games,
,The success of marketing techniques in a web project depends on several profiles. The first is the CMT, or Chief Marketing Technologist, a new professional who is able to manage the company’s social networks, find vertical solutions to address specific needs, and organize and lead the company’s platforms.,
,But marketing technologies are also related to analytics, i.e. measurement of the performance of sites and marketing channels; CRM, ie Customer Relationship Management, essential for managing and interacting with customers; Social Media Management, i.e. management of content on Facebook, Tiktok, Instagram, YouTube; And, finally, email marketing, i.e. platforms that manage newsletters and advertising emails”, the gaming expert continues.
Martec in online games between bonuses and automation
Talking about technology applied to marketing also means winning strategies to reach new segments of consumers and users. Such is the case of bonuses adopted by online gaming platforms to ride the wave of migration in the remote segment.
,Thanks to this push, the audience of gaming companies has literally tripled in recent months, usually based on a few games or small amounts of free trials. Ability to adapt, commercial resistance, but above all a lot of experience in marketing“, Chiaravaloti continues.
,This is the reason behind every success. A victory that will come in the future from the hands of automated marketing, that is, automation of advertising systems, thereby saving time in communication management. How? Thanks to the technology, they will be able to collect customer data, communicate with them, monitor the progress of advertising campaigns and monitor responses. Chatbots play an important role in this regard, and their tool is pNatural Language Processing. These are completely natural language processes, but at the same time completely mechanical, capable of responding in real time to customer needs, improving their experience and making them feel at the center of the brand project.“, concluded the editor-in-chief of Giochi di Slots.
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