Vacancy for Graduates at Vistara: Check Post Name Here

Vacancy for Graduates at Vistara: Check Post Name Here

Overview:

Vistara is hiring an experienced Sr. Executive – Loyalty Marketing at their Gurgaon location. This role in the Loyalty department at an impressive stage of growth and will support with all things Email Marketing and CRM – sending campaigns out to the millions of people on the database. Taking an innovative and yet data-driven approach, you will devise and execute a variety of campaigns to engage and retain existing members and drive enrolments. The job involves hands on working with Adobe Suite (Experience Manager, Campaign Manager, Analytics, Target), running SQL queries, analysis of CRM and other related data to inform marketing activities at every step of the customer engagement journey.

The complete details of this job are as follows:

What will you be doing:

Plan and deliver data driven, customer-focused email campaigns to acquire and retain customers

Produce CRM campaigns – working closely with the marketing team

Work on segmentation projects for campaign targeting through Adobe Campaign Management while using personalization strategies to increase campaign effectiveness

Drive campaign and provide reports post campaign completion

Work on the trigger campaigns across the database for improved customer lifecycle journey

Check BAU email campaigns, and ensure testing, delivery, reporting and optimisation

Able to run SQL queries and conduct a variety of analyses, ranging from open-ended exploratory/summary projects to answering specific research questions in ongoing and ad hoc cadences

Have knowledge about putty and MySQL workbench and sql developer

Recommend best practices to improve consumer communications throughout the multi channel campaign

Manage and suggest best practices for social media and other channels

Ensure solutions are scalable, repeatable, effective, and meet the expectations of stakeholders

Qualifications for this Job:

Experience in creating engaging email marketing campaigns

Understanding of customer journeys and retention, acquisition, and engagement

Strong knowledge and hand on experience in, SQL and CRM channels (email, Push Notifications) & CRM database knowledge

Experience in writing and tuning SQL queries in an online or offline environment

Firm understanding and experience with database architecture, Microsoft Excel, and other systems and tools associated with accessing, analysing and visually presenting data to a variety of audiences

Should have experience on email marketing

Should be aware of dynamic content

Good to have worked on Jira board

Good to have knowledge about agile methodology, HTML, CSS and javascript

Work Experience:- Minimum 3 years of experience

Qualification:- Graduate from a recognized college/university

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