The world is rapidly digitizing, and everything is at our fingertips. Marketing your business in the digital world is growing increasingly important as consumers shift to online marketplaces. Finding the best project management software for marketing can help you meet and exceed your goals.
- You can use marketing project management software to collaborate by sharing crucial data, communicating and assigning tasks to team members, and keeping tabs with visual tracking features.
- Based on your requirements, you can choose advanced and feature-packed tools for your marketing campaigns, or a free plan with restricted features and functions.
- The best project management software for digital marketing can help you manage tasks, scale your marketing operations through efficient automation, and act as a collaboration tool; monday.com is our top recommendation.
If people don’t know about your products or services, it doesn’t matter how good they are. Marketing project management software can help you build your campaigns efficiently, so you can reach your ideal target audience and spread your brand awareness.
This marketing project management software will not only give you an overview of your outreach, but also help you strategize different steps and measure the effects without burning a hole in your pocket. Efficiency and cost-effectiveness are the biggest things to look for in your ideal project management software for marketing.
Keep reading for 10 recommendations on the best marketing project management tools you can start with today — though monday.com earns the top spot.
A marketing project management software application provides an organized and integrated solution for marketing teams to have a bird’s-eye view of their campaigns. Teams can collaborate in real time, keep track of their goals and meet client needs more effectively.
Some of the most commonly used project manager options include monday.com, Wrike and Basecamp, though there are many other options.
Yes, project management software can be useful for marketing, as it helps teams better manage their milestones and internal communications while delivering to their target audience and growing a loyal customer base.
What Makes the Best Project Management Software for Marketing?
It’s never too late to manage your marketing campaigns more efficiently. Listed below are the top 10 marketing management software products.
- monday.com — A comprehensive marketing management solution
- Wrike — For bigger, enterprise-sized companies
- Basecamp — A communications-first approach to marketing teams
- ProofHub — A solution for marketing teams of all sizes
- ClickUp — A generous free plan with wide marketing use case
- Asana — For teams looking to integrate marketing with project management
- VOGSY — A G Suite–integrated marketing management software
- DoneDone — Optimized for marketing project issue tracking
- Airtable — Wide number of views with variety of use case
- Smartsheet — For sheet-based marketing project management
At the end of the day, the right project management solution for you depends on your unique business goals and your marketing team’s needs.
Goal setting, strategizing and budget tracking are some of the key elements involved in creating and working on your marketing campaigns, so you should look for software that enables you to manage these areas. You also need to keep in mind what feature is most important to your business model, so you’re not investing in a solution with functionality you don’t need.
Another factor to consider is your budget. If you are a cash-strapped start-up, you might want to look for a cheap project management solution or even project management software that offers a free plan. If you have financial flexibility, you could invest in more complex software through a paid subscription.
The 10 Best Project Management Software for Marketing Teams
Each of these software solutions provides a unique set of features at different levels of usage and applicability. You’re sure to find one on this list that fulfills your marketing needs.
More details about monday.com:
- Pricing: Free; $8 per month (one-year plan)
- Provider website: monday.com
- Easy to use
- Pre-loaded feature packs
- Combines Agile & hybrid tools
- Restricted access in free trial
- Two free users per account
- Slow support response
Marketing requires a lot of planning and strategizing, which means constant updates and tweaks at different levels. A lot of project management software provides good communication and interactive options, but monday.com offers easy-to-use tools and integrations.
Even a newbie can get on board without too many hurdles.
monday.com offers strategic monitoring of your marketing team’s various creative initiatives. With campaign tracking, content calendars, managing your product launches, brand management, email marketing and even live and in-person event management, monday.com is broadly useful for marketing teams.
However, its two-user restriction in the free plan can be a hurdle for a medium or large-scale marketing campaign. Also, for teams that run heavily on automations with third-party apps, the Standard or Pro plan is best, as monday.com doesn’t support automations on the free plan.
A Comprehensive Marketing Solution
monday.com comes with a multi-functional set of tools that allow you to manage and control your marketing projects at different levels. You can communicate updates of your marketing to stakeholders of your business automatically, so everyone on the team immediately knows about project approvals and progress.
monday.com offers a free plan for individuals that comes with two seats. However, it has a limit of 1,000 tasks and only offers the list and kanban views. To truly make use of monday.com for a larger marketing team, you would have to upgrade to one of the paid plans. You can also test it out with their 14-day free trial.
Read our review of monday.com
More details about Wrike:
- Pricing: Free; $9.80 per month (one-year plan)
- Provider website: wrike.com
- Illustrative progress reports
- Approval automation
- Pricey advanced plans
- Dull user interface
Wrike’s marketing project management software allows you to keep every event in sight. You can personalize your account to enable easier understanding and accessibility of your tasks. Its visual interface is easy to read, enabling you to quickly understand and analyze reports and progress.
Despite the expensive advanced plans, the ability to customize your workspace to your needs is totally worth it. You can swiftly compare and review suggestions and edits from your team, and enhance your efficiency by optimizing when you receive data.
Solid Enterprise-Grade Features
Wrike offers enterprise-grade features, which allow bigger marketing teams to seamlessly fold the software into large-scale campaigns. You can communicate across multiple departments about specific points illustrated in your workspace, allowing better decision making in real time.
This is done through features like built-in tools and live editing, dedicated data centers and Agile methodology. Bigger marketing teams may have the need to silo communications and limit access to confidential information.
With a designated and secure data center, you can define role-based access to sensitive project details and create backups on the go. You can also leverage Wrike Marketing Insights, which syncs data from over 50 digital marketing tools within the platform for better reporting.
Wrike’s free plan is a good place to begin; however, it limits you to 2GB storage and just 200 active tasks with no customization. The Enterprise plan unlocks everything in the previous plans as well as custom access roles, user audit reports and more security features for large-scale teams.
To find out more about Wrike, read our Wrike review.
More details about Basecamp:
- Pricing: One-year free trial, $11 per month (one-month plan)
- Provider website: basecamp.com
- Advanced communication features
- Good oversight for projects
- A one-size-fits-all paid plan
- Limited management features
- Expensive for small teams
- Limited free plan
Given the shift to remote working and hybrid work environments, marketing teams need a robust communication tool to manage their campaigns effectively.
With Basecamp, teams can streamline their communications into six categories: message boards, to-do lists, group chats, schedules, automatic check-ins, and docs and files.
The message boards can be used for company-wide updates and announcements. The to-dos act as a mini task manager, delegating work to team members. Schedules and automatic check-ins help introduce more accountability and track the progress of the campaign.
Finally, “docs and files” can be used as a data center for relevant marketing content. Basecamp is primarily a communication tool, lacking views like Gantt charts and kanban boards more suited to project management.
Read more in our Basecamp review.
All-in-One Communication Tools
Basecamp helps remote marketing teams ensure that all members are on the same page and on top of the most recent updates in marketing campaigns. Teams can do basic delegation through the to-do list without having to constantly organize meetings.
Basecamp recently updated its pricing model to include a simpler, flat rate pricing of $11 per user. With this, you unlock all of its features. Basecamp Personal, its former free plan, is no longer available. However, Basecamp is currently running a limited time sign-up offer until the end of 2022, where you can get three free users for one year.
More details about ProofHub:
- Pricing: $45 per month (one-year plan)
- Provider website: proofhub.com
- Cheap plans for large teams
- Easy-to use interface
- File-sharing integrations
- Limited customization
- Limited integrations
ProofHub provides an all-in-one solution to most business project needs, with marketing as one of its most popular use cases. The easy-to-use interface means you can onboard your marketing team with little trouble and get started on meeting your project deliverables.
Teams can collaborate, plan and complete projects across the organization using the software. This includes the ability to create marketing strategies from scratch, work on inbound and outbound marketing and even directly collaborate with clients on the interface.
You can also opt for simpler project management capabilities like assigning tasks with a breakdown of deadlines and having them set up to be recurring, if required, to specific people.
Versatile Project Management Features
ProofHub allows you to structure your marketing projects on your own terms. You can create multiple task lists through its “stickies” feature and break them down further into checklists and subtasks for better monitoring of goals and milestones.
These lists can then be delegated to specific team members. You can also design road maps and plan and visualize your marketing project using calendar and Gantt chart features if you want a timeline view of your projects.
ProofHub also offers a notebook system for easier information management across marketing teams and other departments by allowing you to attach files, comment on and pin them as well as restricting views.
ProofHub’s plans do not charge per user, but rather a flat rate for the whole team. There is no free plan, but you can check it out with the 30-day free trial before getting started. Read more about ProofHub in our ProofHub review.
More details about ClickUp:
- Pricing: Free; $5 per month (one-year plan)
- Provider website: clickup.com
- Generous free plan
- Unlimited storage on paid plans
- Versatile features
- Lags while moving tasks
- Bit of a learning curve
- Limited storage on free plan
Beginners or startups looking for free marketing project management tools can opt for ClickUp’s generous free plan. If you use up all your storage, you can contact customer support and set up a grace period, during which you can decide whether to move to a paid plan.
ClickUp offers pretty generous advanced features on the free plan, which may be sufficient for a smaller marketing team’s regular coordination and collaboration. What ClickUp lacks in storage, it makes up for with different views like kanban, Gantt charts, a calendar and more.
One of the most interesting aspects of ClickUp is its potential for detail-oriented customization that you can activate through a paid upgrade. You get access to color-coded tagging, different themes and prioritization on the free plan.
However, with the paid subscription, you can also unlock custom statuses and templates and custom workflows. You can also unlock unlimited use of the board views, list view and time views while also gaining access to the box view on the paid plans.
This allows you to shape your workspace to best suit your requirements. Plus, you gain access to dashboard reporting, which lets you see your team’s progress at a glance for better control over your campaigns.
ClickUp provides a wide range of features on the free plan, including unlimited tasks. However, free users face a 100MB limit on file uploads and a limit of five spaces. Most features are also limited to just 100 of each, including the lists per space, mind maps and automations.
The paid plans include multiple features at different levels and user-oriented customization on the Enterprise plan.
To learn more, read our review of ClickUp.
More details about Asana:
- Pricing: Free, $10.99 per month (one-year plan)
- Provider website: asana.com
- Convertible spreadsheets
- Simplified user interface
- Automated process
- Price jumps between plans
- Subpar security
- No customer support
Marketing campaigns succeed when every team member stays in the loop throughout the process. Asana helps you manage your campaigns and tweak your project deliverables in real time.
Admittedly, Asana lacks a solid customer support service, but its user-friendly interface ensures you’ll hardly miss it. You can stay on top of your organization and structure your marketing projects, delegate tasks to the appropriate team members and view your team’s marketing workflows in a hierarchical manner.
Efficiently Automated Workflow
Asana’s preplanned workflow feature lets you establish contingent commands that activate automatically on the completion of certain tasks. If you wish to customize your workflows even more, you can write your own custom rules, which saves time as there would be no need to update deadlines manually each time.
You can take advantage of Asana’s entire feature set on its free plan, as long as your team has fewer than 15 users. Beyond this, you can upgrade individual teams instead of your entire organization at once. The paid version lets you integrate with external tools to better manage your marketing teams and campaigns.
Learn more by reading our Asana review.
More details about VOGSY:
- Pricing: Free; $11 per month (one-year plan)
- Provider website: vogsy.com
- Excellent for service-based businesses
- Custom features in free plans
- Simplified price quotations
- Only 1 seat in the free plan
- Paid plans requires 10 users
- Uneven distribution of features on paid plans
VOGSY takes a comprehensive approach to your project management, linking aspects of finance, sales and even billing with marketing project management. For example, from the moment you start planning your marketing campaigns, VOGSY automatically allocates your budget to the right team members.
It also has an alert system via notifications that you can set up in your actions feed so that you never veer off course from the budget.
Although VOGSY requires a minimum of 10 users, you can choose different plans for each individual user. With the Gantt chart view, you can see all your projects and deliverables, including task dependencies.
Its Google Workspace integrations make it easy to keep all your relevant marketing information in one place, from client quotes to internal marketing team emails. You can even set up VOGSY notifications, so your marketing team receives an email whenever project approvals are needed or specific actions are taken.
Built for Google Workspace Marketing Teams
VOGSY’s platform is most beneficial to remote marketing teams that rely on Google Workspace as part of their day-to-day operational flows. You can easily integrate your raw data from Google Sheets, then generate customized reports using the VOGSY add-on.
You can also manage your billing and invoices by integrating with Google Docs and have workflows set up so that your clients receive those invoices from your business Gmail account. In fact, VOGSY has over 60 workflow integrations with Gmail, including time sheet tracking, project progress monitoring and more.
The tool offers a versatile set of useful tools in the VOGSY free plan, but it’s limited to only one user. You can unlock time sheets, expense and task trackers on the Lite plan, whereas the Full plan allows you to access personalized charts and advanced collaboration options.
You can also easily get a price quote for any combination of paid plans based on your needs.
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More details about DoneDone:
- Pricing: $4 per month (one-year plan)
- Provider website: donedone.com
- Bug-tracking feature
- Eliminates contact gaps
- No free plan
- Tight free trial period
DoneDone lets you create important tasks from emails by filtering out unrelated content. Using the shared inbox feature, you can quickly separate tasks and assign them to your marketing team. This eliminates communication gaps between the client’s requirements and the execution by your marketing team.
By customizing your marketing workflow through the shared inbox and extracting relevant documents and conversations, you can unlock your potential to see every detail to achieve your deliverables.
With a dedicated section for comments and attachments, you can check the task history whenever you need to pinpoint any particular event or comment throughout the marketing campaign.
Reliable Communication Tools
DoneDone’s shared mailbox allows you to track, assign and communicate your tasks from one place. With centralized communications, you can ensure that nothing is overlooked and achieve your deliverables with high accuracy.
However, it lacks a free plan, and there is a 14-day limit on the free trial.
Even without a free plan, DoneDone comes at a fair price. The advanced plan enables automated communication responses to make sure no marketing conversation or discussion gets dropped midway.
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More details about Airtable:
- Pricing: Free, $10 per month (one-year plan)
- Provider website: airtable.com
- Easy to learn
- Unlimited bases in free plan
- Pricey paid plans
- Only 5 free users per base
- Visual reports only in paid plans
Airtable is an easy-to-use project management software that comes with preloaded tutorials to guide newbies. One of its biggest features is the ability to build automations that run based on predefined triggers, enabling real-time updates aligned with your team’s collaboration on other platforms like Slack.
You can also connect different databases using Airtable’s sync features so that your marketing team remains connected with inputs across various departments.
Kanban, gallery, calendar and grid views are available in the Airtable free plan. Airtable also provides special pre-made templates for marketing purposes, but if you need advanced and personalized features and views, consider upgrading to a Pro or Enterprise plan.
Customer support is decent, though priority support is available only in Enterprise-level plans.
Conveniently Convertible Views
Airtable provides various advanced and customized views that can help you better understand your marketing campaign requirements. You can duplicate or favorite a view for quick access.
You can also house this data in one base that can be shared directly with clients, internal teams and other important stakeholders. You can also create customized dashboards to illustrate marketing performance.
Airtable offers up to five individual users for free, and some handy tools you’ll use frequently. If you require more than 1,200 records per base, or automatic table syncing to run all your important processes, you can try out their Plus or Pro plan.
Check out more details in our Airtable review.
More details about Smartsheet:
- Pricing: $14 per month (one-year plan)
- Provider website: smartsheet.com
- Easy to grasp for Excel users
- Good knowledgebase
- Provides good security
- A little expensive
Smartsheet is an online task management tool inspired by Excel and other spreadsheet software. If you have operational workflows based on spreadsheet automations, Smartsheet can help you centralize your campaigns in one place.
You can develop effective plans, get rid of workflow bottlenecks, speed up laborious tasks, and produce useful reports.
The main advantage of Smartsheet is that it combines the effectiveness of spreadsheets with other features like real-time reporting updates, intelligent workflows and digital asset management.
It’s applicable for different key players in marketing teams too. Marketing executives can use it to view ROI at a glance, directors can streamline overall campaigns through the workflow builder and creative managers and designers can manage team tasks and resources on a day-to-day basis.
Bridge Your Automations With Smartsheet
Smartsheet offers a cross-platform automation feature called “bridge” that allows you to sync key actions and recurring tasks across various apps.
You can set up your workflows with automated triggers, integrate with CRM tools and send customized emails to important stakeholders in your marketing campaigns, all without the technical know-how of coding.
This can save considerable time for marketing teams that have many critical business processes to capture.
Unfortunately, Smartsheet doesn’t offer a free plan, but you can access a free trial on any of the paid plans for a 30-day period. Learn more in our Smartsheet review.
Final Thoughts: Marketing Project Management Software
The best marketing project management software for your business is not necessarily the one that has it all. Instead, it’s the one that has all the features you need, both in the form of free tools and paid premium subscriptions.
In the above-listed software, you can see a versatile set of tools ranging from automated invoicing features and bug tracking to personal customization of charts and views like kanban, Gantt chart, etc.
Some of them, like Asana and ClickUp, offer generous free plans, while others, like monday.com, might be a good choice for those seeking feature-packed, dynamic software.
Let us know what you look for when it comes to project management software for marketing purposes. What factor plays the most important role in helping you choose one? Is it the affordable pricing, or is an easy-to-use and aesthetically pleasing interface more important? Perhaps the option to customize the features and tools is what you need.
Take a closer look at the top 10 marketing project management software applications listed above and let us know with your comments if we missed anything. Thank you for reading.
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