A Business Owner’s Guide: How To Pick The Right SEO Agency

The success of your SEO strategies does not rely on the SEO services in Singapore alone. The expertise, transparency, and consistency of the SEO vendors matter as well.

Step up your business’s SEO marketing strategies by choosing the right SEO agency in Singapore. Learn about the tips for finding established SEO vendors.

SINGAPORE, SINGAPORE, September 8, 2022 / — Search engine optimisation or SEO services in Singapore have been effective tools to ramp up a business’s digital marketing, but reaping the benefits of SEO is not easy.

A seasoned SEO company knows that consistency and adaptability are only a few of the many top qualities an SEO agency in Singapore should possess to keep up with the ever-changing digital marketing environment.

𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗮𝗻 𝗦𝗘𝗢 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗱𝗼?

Search engine optimisation (SEO) is a process of optimising a website and webpage content to rank higher on search engines, such as Google and Bing, organically.

SEO vendors make this happen through several strategies, including utilising and targeting relevant and long-tailed keywords, producing high-quality and in-depth web content, and ensuring user-friendly website design. These broad strategies can be broken down into smaller and complicated tasks and services of an SEO company in Singapore.

𝗦𝗘𝗢 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀

SEO services can be divided into three categories:

– Technical SEO

– On-page SEO

– Off-page SEO

Technical SEO is the process of optimising the technical characteristics of the website. To improve technical SEO, an SEO agency must keep in mind:

• SSL certificate of the website

• Mobile-friendliness of the website

• Loading speed

• XML Sitemap

• Site structure

On-page SEO is the process of optimising the content of the website. To improve on-page SEO, an SEO marketing agency in Singapore must keep in mind:

• Keyword research and use

• High-quality and trustworthy content

• Page URLs

• Internal linking

• Title tag optimisation

• Meta tag optimisation

• Image tag optimisation

Off-page SEO is all the SEO strategies an SEO agency in Singapore uses outside the website to improve its search engine rankings. To improve off-page SEO, the SEO vendors must keep in mind:

• Link Building

• Content Marketing

• Social Media Marketing

• Video Marketing

• Podcasts

• Reviews

Each SEO package combines different SEO services under these three categories. The SEO agency will design or customise SEO packages in Singapore depending on the needs or goals of the client.

𝗦𝗘𝗢 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗶𝗻 𝗦𝗶𝗻𝗴𝗮𝗽𝗼𝗿𝗲

An SEO company in Singapore usually offers SEO services in packages. Each package contains various sets of SEO services with varying prices.

1. Freelance or Mid-level SEO Services Package

The starting monthly cost of SGD 200 to SGD400.

This package may include the following SEO services:

• Keyword research and use

• Title tag optimisation

• Meta tag optimisation

• Image tag optimisation

• Internal linking

2. Basic SEO Services Package in Singapore

The starting monthly cost of SGD 400 to SGD 700.

This package may include the following SEO services:

• Preliminary assessment

• Competition analysis

• Keyword research and use

• Content optimisation and SEO copywriting

• Content optimisation and distribution

• On-site optimisation

• Internal and external linking

• SEO audit reporting

3. Advanced or Enterprise-level SEO Services Package

The starting monthly cost is more than SGD 700.

This package may include all the services enclosed in mid-level and basic SEO packages. In addition to these inclusions are the following services:

• Website design analysis and optimisation

• Social media management

The SEO services pricing in Singapore all depends on the SEO package tier.

𝗛𝗼𝘄 𝗧𝗼 𝗣𝗶𝗰𝗸 𝗧𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗦𝗘𝗢 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗙𝗼𝗿 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀?

Paying for SEO packages is a huge investment, so picking the right SEO consultant in Singapore is critical.

Here are some tips for choosing the right SEO company in Singapore:

1. Identify your goals

The business must outline its needs to identify its goals. For example, if the company has an issue with staggeringly high bounce rates, its objective will be to improve the website’s navigation, load speed, and content. Enhancing these elements will reduce bounce rates and eventually increase the conversion rates.

After identifying the goal, the business can choose which SEO company in Singapore provides services that can meet the goal.

2. Consider the experience and expertise

Most businesses consider the SEO services pricing in Singapore more than the expertise and experience of the company, but expertise, knowledge, transparency, and experience of the SEO agency make SEO services more effective, which is more worthwhile in the long-run.

3. Success

The agency’s past success is businesses’ rule of thumb when choosing the best SEO company in Singapore. Awards, positive client reviews, portfolios, and case studies are proof of success. But what do these awards and praises tell?

To build credibility in the industry, one must be competent in giving products and services and truthful with their clients. They are also accountable for their actions and have strong moral principles.

4. Avoid guarantees

SEO tactics don’t bear immediate and guaranteed results. The success of SEO strategies depends on the competition, inbound links, and content.

The competition gets tougher every day as millions of content gets uploaded on the internet. The volume of high-quality and low-quality links and originality and credibility content production impact the search engine rankings.

A Singapore SEO company that gives guarantees is bound to use black hat SEO tactics or unethical SEO practice, including stuffing irrelevant keywords, misleading URL redirects, and spamming links to the blog’s comment section.

5. KPI metrics

Key performance indicators help monitor the progress of the strategies. The KPI monitors organic traffic, search ranking, visibility, organic click-through rate, bounce rate, session duration, domain authority, and so on.

Most SEO companies use tools such as Google Analytics to monitor whether or not the regular and local SEO services are meeting the client’s goals.

𝗔𝗯𝗼𝘂𝘁 𝗢𝗢𝗺

Founded in 2006, OOm has been one of Singapore’s leading e-commerce and digital marketing agencies. OOm is also a pre-approved PSG vendor committed to helping small and medium enterprises to start and ramp up their digital marketing and e-commerce journey.

OOm’s international perspective helps it to continue improving its e-commerce, digital marketing, and SEO services in Singapore.

𝗠𝗲𝗱𝗶𝗮 𝗖𝗼𝗻𝘁𝗮𝗰𝘁:

Spokesperson of OOm:

Mr. Ian Cheow (CEO and CO-Founder, OOm)

Contact Person (Marketing):

Ms. Esther Koh (Marketing Manager, OOm)

Ian Cheow
+65 6391 0930
email us here
Visit us on social media:

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