40 Under 40 | Michael Herschel IV, Furniture Marketing Group

Michael Herschel IV, marketing coordinator
Furniture Marketing Group

Having grown up in the furniture industry (his father, Mike Herschel, has been FMG’s executive director for more than 20 years), it was a natural fit for Michael to work in the industry, as well. He has been the buying group’s marketing coordinator since 2014.

In recent years, he has spearheaded FMG Digital, a digital marketing program that was developed in-house. It allows FMG members low-cost access to premier levels of Google, Microsoft and Facebook ad management and has been a key growth driver for many in FMG’s membership base. It also has given Herschel the opportunity to work hands-on with all aspects of the group’s business, which includes planning and hosting industry events such as the FMG Symposium.

He recently earned an MBA from the University of North Carolina-Greensboro and holds a bachelor’s degree in marketing from the University of North Carolina-Wilmington.

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