Marketing: Running a successful campaign is tougher than ever. Here are the workarounds, according to Kurt Ivy, Founder of SimpleCryptoPR.
From a curious fad, cryptocurrencies have developed into a much more mainstream method of funding and investment. Huge companies such as PayPal and Mastercard have played a significant role in building up crypto’s popularity and credibility in recent years. This, in turn, has inspired many blockchain start-ups to enter the market.
With such a huge influx in crypto start-up projects, competition has skyrocketed. As a result, running a successful marketing campaign in this space is tougher than ever. In fact, it is a full-time job that requires focusing on implementing and overseeing customized marketing strategies to secure a project’s growth.
Marketing Agencies and Expertise
A crypto marketing agency can use its expertise to guide a start-up through its advertising and marketing with innovative strategies. A number of marketing strategies have delivered good results for many cryptocurrency projects.
With that in mind, let’s take a look at some of the fundamental building blocks that every good marketing campaign should include.
1. A Standout Whitepaper
A whitepaper is an authoritative report presenting a problem and a solution on a particular subject. Marketers produce whitepapers to inform readers on a specific topic or to describe and promote a specific methodology.
Satoshi Nakamoto first established the process of releasing a whitepaper for a blockchain project. Nowadays, almost all well-known cryptocurrencies have a whitepaper. This document must be well put together as it is an essential component of the Initial Coin Offering (ICO) marketing.
Whitepapers also play a big role in generating sales leads. A whitepaper educates and sells the product to the reader simultaneously. Unsurprisingly, whitepapers have higher conversion rates than most other marketing methods.
Also, there is a much greater likelihood that someone who downloads and reads a full whitepaper is further along in the buyer’s journey than someone who browses a website, clicks on an ad, or watches a short explainer video.
2. Create a Website and Jump On Social Media
Websites are essential for all businesses and organizations. It is a more formal and official method of drawing in clients, customers, and investors. Therefore, a crypto start-up needs a website with a good user experience (UX) design. It’s imperative to make an excellent first impression. For those seeking to gain a better understanding of what to aim for in terms of aesthetics, design, and usability, new start-ups can find inspiration by checking out designs from other established, top-tier projects.
Social media networks are also a crucial element for a crypto start-up marketing campaign. The potential brand exposure any project may receive through these platforms makes this an important component. For this reason, the project should have an engagement plan for platforms such as Facebook, Reddit, Twitter, Tik Tok, and Instagram. The majority of these websites have active crypto communities, and a successful campaign can quickly raise awareness of a new project.
However, cryptocurrency marketers must realize that creating a single marketing plan for all social media platforms isn’t going to cut it. Instead, each social media platform requires a unique marketing plan; there is no one-size-fits-all approach.
3. The Importance of Networking & Airdrops
One of the oldest (but probably still most effective) marketing strategies is networking. As a new crypto start-up, it is possible to network in a variety of ways. One example would be to host conferences and summits where investors and cryptocurrency specialists can meet to discuss and exchange ideas. This is an opportunity for individuals to build a close-knit crypto community where they may interact and network with other experts in the industry.
Cryptocurrency start-ups should use scheduled calendar events and press releases to announce and publish special events such as ICOs, product launches, etc.
Airdrops are one of the most exciting networking and marketing strategies available to crypto start-ups. Airdrops allow new start-ups to distribute free coins and tokens to anyone who registered for the airdrop.
Distributing coins and tokens has proven to be a sure-fire way to pique the interest of the crypto community. Because of this, airdrops are a popular method to generate interest in a project or cryptocurrency quickly. Additionally, projects may facilitate airdrops by using platforms such as Telegram and Discord.
Referral marketing is an online marketing strategy in which a project asks its existing community members to spread the word about their project and incentivize members for successful referrals by offering whitelisting spots or airdropping tokens in their wallets. In addition, referral campaigns give existing community members the chance to earn monetary rewards for recommending certain projects to their own network.
A win-win for all!
4. Leverage Organic Website Traffic through SEO
For a very long time, search engine optimization (SEO) has been a mainstay of digital marketing, and it continues to be one of the most crucial components of creating an online presence and promoting a project. Furthermore, SEO will continue to be one of the most crucial components of any online marketing plan as long as customers utilize search engines to find information and products.
SEO is probably one of the most affordable and efficient options of all the crypto marketing techniques covered in this post. Unfortunately, start-ups who neglect to utilize SEO are giving up the chance to drive organic traffic to their website and forfeiting the opportunity to receive quality leads.
5. Utilize a Crypto Marketing Agency
A crypto marketing agency is a digital firm that specializes in brand awareness, token sales, community management, and blockchain promotion to help crypto and blockchain projects attract customers.
A successful marketing campaign can largely drive the growth and profitability of a crypto project. Deciding which strategies to use can be a difficult task, as most of these strategies require specialized marketing knowledge and training. However, a crypto agency can make sure a project reaches roadmap milestones faster and more effectively.
Simple Crypto PR has a staff of trained digital marketers who promote cryptocurrency and NFT projects through social media, community engagement, airdrops, SEO, and more. Their 360-degree approach helps ensure that a crypto project generates the maximum possible ROI.
Simple Crypto PR knows how to make the most of a marketing budget and uses cutting-edge marketing techniques to maximize revenue from all advertising and marketing initiatives.
A marketing campaign can make or break a new crypto project, so it’s important to have the right strategies and industry knowledge straight out the gate for the best chance of long-term success. In fact, businesses that partner with an agency have a 7.4 times higher chance of success than those that do not.
Handing this responsibility to a reputable crypto marketing agency will give a new project the best possible start.
Marketing: The Final Word
The marketing process for blockchain and crypto start-ups is similar to any other type of start-up. It is important to be truthful and disclose all information about the project. Be clear about the project’s main function and technical specifications, and explain what solutions it can provide. Despite the strong competition, this sector is still in its early stages, and there is still plenty of room for new projects to develop.
About the author
Kurt Ivy is the Founder of SimpleCryptoPR, a marketing agency for blockchain projects. Ivy is a philosopher, futurist, writer, and entrepreneur.
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