B2B Digital Marketing Top Channels and Tactics

Nearly three-quarters (74%) of B2B marketers say their firm is spending more on digital marketing this year, according to recent research from Wpromote and Ascend2.

The report was based on data from a survey conducted in May 2022 among 321 marketing professionals who work for US B2B businesses earning annual revenue of over $5M, with 50 or more employees.

The digital channels B2B firms are investing in most are social media (52% of respondents say their company has increased budget for), content marketing (44%), and paid search (32%).

B2B marketers rank website content and interactive content as the top upper-funnel digital marketing tactics.

B2B marketers rank email as the top lower-funnel digital marketing tactic.

B2B marketers say social media, content marketing, and email are the most effective digital channels for driving revenue.

About the research: The report was based on data from a survey conducted in May 2022 among 321 marketing professionals who work for US B2B businesses earning annual revenue of over $5M, with 50 or more employees.