The editors at Solutions Review have compiled this list to spotlight some of the best marketing automation solutions for non-profits to consider implementing into their company processes.
With marketing automation, non-profits across industries can improve how they generate, nurture, manage, and retain leads and customers. Automation technology is a reliable, customizable tool that non-profits can and should use to keep their audiences invested on intellectual, emotional, and financial levels. However, finding the right marketing automation software for your non-profit needs can be challenging, especially since every solution provider offers different functionalities that might not work for your company.
To help your company find the best marketing automation software for non-profits, the editors at Solutions Review have compiled the following list of top-rated providers with industry expertise in the non-profit markets. Our editors selected these software solutions based on each provider’s Authority Score, a meta-analysis of user sentiment through the web’s most trusted business software review sites, and our proprietary five-point inclusion criteria. The list is organized alphabetically.
The Best Marketing Automation Solutions for Non-Profits
Description: ActiveCampaign provides email marketing, marketing automation, CRM, and Sales Automation solutions to clients across industries. Their marketing automation tool offers a simple visual overlay, showing users how automations connect and the features of each campaign. The platform provides social media analysis, as well as deep site tracking. With ActiveCampaign’s Customer Experience Automation capabilities, non-profits can launch automated campaigns that engage new contacts, create compelling forms that yield more subscribers, improve donor list management, use recurring donation drip campaigns to stay connected with audiences, and more.
Description: Dotdigital offers a digital engagement and marketing platform with simple drag-and-drop functionality for communicating with customers. It has multi-channel capabilities to target customers efficiently. Users can harness analytics to send messages at the right time, in the right place, and on the right channel. Dotdigital’s non-profit marketing tools can help businesses improve their fundraising efforts, engage volunteers at scale, generate more donations, and more. Features include customizable email campaigns, contextual retargeting ads, triggered automations, SMS campaigns, multi-channel marketing automation, and other tools to widen non-profit support bases.
Description: HubSpot offers a variety of capabilities centered around marketing, sales, and customer service. HubSpot’s free CRM connects all the data users need to run effective marketing campaigns, and their marketing hub comes with easy-to-use customization options. With HubSpot Marketing Hub, non-profit organizations can attract and convert website visitors with blogging, social media marketing, targeted ads, automation, account-based marketing (ABM), email marketing, landing pages, and more. Marketing Hub also automatically tracks and reports every customer interaction, which can help businesses measure campaign effectiveness, track ROI, and create new automations.
Description: Keap offers small businesses a marketing automation platform and CRM that provides a centralized view of customer data that enhances campaign automation and reporting. Keap helps users understand how audiences respond to campaigns and make modifications as necessary. Non-profits can use Keap’s automation and customer relationship management functionalities to reduce administrative overhead, generate more impact from their campaigns, get organized, and more. Those functionalities include tools for campaign messaging, donation payments, audience segmentation, volunteer reminders, personalization automations, event announcements, donation receipts, thank you messages, and relationship management.
Description: Lead Liaison offers cloud-based marketing and sales automation solutions to businesses of all sizes. Their Lead Management Automation platform combines lead capture, content creation, social media engagement, and more. Prospects can be targeted based on engagement, demographics, and social info. Non-profit organizations can use Lead Liaison’s marketing tools to improve donor relationships with multi-channel marketing automation, improve communication with targeted audiences, use donations as a lead scoring parameter, track responses to marketing campaigns, streamline campaign deployments, and manage donor relationships.
Description: Ortto, previously known as Autopilot, is a customer journey and data platform that uses marketing automation and artificial intelligence (AI) technologies to help businesses develop meaningful connections and experiences with their audiences. The company’s customer data platform (CDP) can be tailored to the needs of non-profit organizations and make it easier for them to engage with donors, volunteers, supporters, and affiliates. Its non-profit marketing features include data visualization tools, engagement tracking, personalized email marketing, A/B testing, built-in revenue attribution, SMS marketing, unified customer profiles, and more.
Description: Virtuous is a CRM and fundraising platform designed to help non-profit businesses improve retention and increase impact at scale with responsive, customized donor experiences. The platform can unify all fundraising, donor development, and marketing activities in one place to help users reduce redundant back-office tasks and develop dynamic marketing campaigns. Its non-profit marketing automation capabilities include pre-built workflow templates, donor journey builder tools, activity tracking, prospect identification, multi-channel marketing, email automation, SMS messaging, custom segmentation, web tracing, direct mail on demand, and more.
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