Ann Arbor’s AdAdapted Introduces Shoppable Video Ads

New Shoppable Video Ads from Ann Arbor’s AdAdapted allow customers to add products to their e-commerce cart directly from a video. // Stock Photo

AdAdapted in Ann Arbor, a shopping list marketing and insights platform for consumer packaged goods (CPG) brands, has announced it has launched add-to-cart Shoppable Video Ads.

AdAdapted Shoppable Video Ads enable brands to build e-commerce campaigns on its Shopping List Marketing mobile ad platform. This goes beyond standard video ads by utilizing AdAdapted’s one-click functionality so consumers can add branded products directly to their e-commerce cart.

The product leverages AdAdapted’s exclusive verified shopper audience to target consumers based on shopping list intent behavior, ensuring ads are served only to the consumers most likely to purchase the item, increasing the likelihood of conversion.

“We have found significant positive results with AdAdapted campaigns over the years,” says Ali Fluke, senior advertising manager at Kodiak Cakes. “The launch of AdAdapted Shoppable Video Ads enables us to utilize AdAdapted’s one-click add-to-cart user experience, while expanding the placement opportunities to mobile web.”

AdAdapted Shoppable Video averages a six-and-a-half times longer view time than video on social feeds. Brands can also overlay cross-device and segment targeting — including demographics or preferences — via AdAdapted’s existing partnership with LiveRamp, the data connectivity platform. Video campaigns come with end-of-campaign custom reporting.

“In today’s digital age, brands must serve consumers compelling video content that encourages them to engage,” says Mike Pedersen, co-founder and CEO of AdAdapted. “AdAdapted Shoppable Video Ads are a natural extension of our Add-It product suite and allow brands to serve high impact video content to the head of household shoppers at the right time, leading to an increase in both conversions and sales that exceed industry standards.”

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