Deerfield PR Agency Gives Back By Awarding Free Services To Non-Profit

DEERFIELD, IL — A public relations firm started by a Deerfield couple is offering not-for-profit organizations around the greater Chicago area a chance at receiving assistance in better promoting their work without it costing them anything.

All Points Public Relations, which was started by Lauren and Jamie Izaks, is accepting applications from Chicago-area philanthropic organizations through the end of August for free public relations services. The initiative, which was started four years ago, is awarding a free public relations campaign that includes three months of pro bono services from the local firm as a way of the local couple giving back.

The annual All Point Pro Community Project is open to any not-for-profit organization and is an opportunity, Lauren Izaks said, to help highlight the work of local philanthropic groups that may otherwise struggling with presenting its message to a larger audience through a campaign.

Submissions are being accepted through Aug. 31 and the winner will be announced on Sept. 16. The winning organization will be contacted directly by email and the winner will be announced on the All Points website.

Non-profit groups from around greater Chicago able to complete the application, which them serves as an open invitation to share why and how an organization could benefit from the donated services to be provided — publicity, social media, graphic design, email marketing and website copywriting, All Points officials announced this week.

The local public relations firm will then evaluate entries based on the anticipated positive impact of the integrated public relations services awarded, relative to awareness, membership and volunteerism and fundraising.

“When we started Pro Community Project, we knew it was the right thing to do given the difference we can make in the Chicagoland area,” Lauren Izaks, the firm’s chief executive officer who co-owns the firm with husband Jamie Izaks, said in a news release. But, now, with three of the donated campaigns behind us, we can see that the impact means so much to the organizations we’ve been able to work with over the years.”

The Izaks launched All Points 2011 in pursuit of their own entrepreneurial dream and used the power of integrated campaigns to help franchise brands achieve their strategic goals, according to the news release.

The agency’s expertise in the well-defined franchising niche comes from more than 20 years of work in the industry with brands that vary from well-known, national concepts to emerging franchise systems and innovative start-ups.

The PRo Community Project allows the firm to provide one nonprofit organization with pro bono services for the remainder of 2022 beginning in October. Services may include media relations (press release development, media outreach); graphic design (flyer/brochure creation); social media (copy and creative design); and content marketing (email, website and blog copy and design), the release said.

Past PRo Community Project partners have included Culinary Care, Kidz Express and Erika’s Lighthouse.

“Philanthropy is embedded into our DNA,” Jamie Izaks said in the release. “Throughout the year, our Positive Impact program results in the agency giving time and financial resources to some of Chicago’s most meaningful charities. PRo Community Project is the end-of-the-year agencywide effort that cements just how much we care about the city and the suburbs of Chicago.”

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