How to Do a Backlink Audit on Your Website

Did you know that over 90% of websites do not get any organic search traffic from Google? This is a large amount of lost potential if you own a website. So how do you ensure you get the traffic your business needs?

One way is by optimizing your SEO, and that includes getting quality backlinks. Read on as we tell you how to conduct a backlink audit and get more links.

What Are Backlinks?

Backlinks are a link from one website to another. They act as a referral scheme for search engines, telling them what websites are trustworthy and have content of value. Generally, the more links a website has and the better the authority of the linking websites are, the better it is for SEO.

How Do I Find Backlinks?

Most good SEO tools will have a facility that lets you check for backlinks. All you need to do is put in the URL of your website or its pages and it will bring up a list of your current links. It will usually provide information on the link as well, including its authority and value to your website.

The cost of these tools varies greatly and depends on how much time you want to spend on other SEO factors. Luckily, they often come with tiered pricing so they can grow with you. You may even be able to find a free backlinks checker online though they usually have limited functionality.

You can get backlinks with the Sitechecker SEO platform. One of the tools of this platform is the Backlink Generator, which creates reliable backlinks for your site.

Checking Competitors Backlinks

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One great advantage of these is that they allow you to find backlinks for competitors as well as your website. This is extremely useful, as if a website or domain has a link to them, it will probably be willing to include one from you.

Make a list of all the high domain links that it brings up. You can then contact the webmaster of the linking sites and ask how to get a link from them. You may have to submit some content in the form of a guest link or a product for review.

How Do I Get Backlinks?

Creating quality backlinks takes time and effort. If you have a product or service, then you need to get others to write about it. When you release press and marketing materials, sending them to the right people may get you a link from their site.

One of the most popular ways to build them is to hire a backlink service. These companies will place backlinks on other sites for you. However, you should only get them from a reputable source.

The best ones will create a guest post to be placed with your link on another site. This curated piece of written content ensures your link is placed with material that is of value to the reader. It also increases the chance of organic traffic following the link.

Links placed on poor websites without context are known as black hat links. They can seriously damage your SEO score. This link on how to get backlinks will tell you how to purchase high-quality ones.

Planning a Backlink Audit

Backlinks change so you must do a backlink audit every few months. Your links may lose their authority, or others may become more powerful. By doing them regularly you will build them steadily and increase your organic traffic.