Skills every digital marketer needs in today’s changing business landscape

The internet has opened doors to unimaginable opportunities in the world of business. Today, a review, an opinion, a recommendation, or a click can take a business to new heights. It’s all about identifying and targeting the right set of audience. Digital Marketing, thus, becomes crucial as it paves the way to connect a business to its customers within the defined geographies. When the world has pivoted to the convenience of shopping at their fingertips, Digital Marketing has become the need of the hour.

Another noteworthy fact is that the rise in digital marketing as an industry has opened up numerous job opportunities across management levels and across the breadth of the digital landscape. Jobs in Content Strategy, SEO marketing, AI specialist and Email marketing are flourishing with increasing demand. Simply put, organisations and brands are looking at talented marketers to showcase their products to their target audience.

What skills does one need to learn to become a good digital marketer?


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Know how to strategise: To start this career, one must think strategically to align the brand’s message and objectives. With apt research, study, and design, one can create an all-encompassing digital marketing strategy.

Know how to analyse data: Every Digital Marketing Manager must know how to use various analytical tools and frameworks to measure the impact of an experiment/strategy

Get familiar with Digital Marketing Channels and Techniques: Knowledge of primary marketing channels and their applications is essential. Therefore, one needs to know direct and effective routes such as social media, email, native search, and display advertising.

Understanding Marketing Funnel, Marketing Metrics, and KPIs: The marketing funnel, business metrics, and key performance indicators (KPIs), are some of the key terms that a digital marketer must be familiarised with to make decisions based on available data.

Being a marvel at copywriting: To become a digital marketer, you must have a good eye for copy as it sets the brand’s tone and voice to resonate with the target audience. Therefore, one should know what goes into making social media text, mail advertising, advertising copy, long-form blog articles, or landing page communication simple yet effective. A well-written copy can get the reader intrigued.

Being updated with new visual marketing trends: Keeping abreast of the latest marketing trends is a crucial element of marketing strategy. One must be able to efficiently collaborate with complementary marketing resources such as graphic designers and influencers to create impactful social media campaigns.

Knowledge about Customer & User Experience: A digital marketer must deep dive into the user journey to understand consumer behaviour which can in turn help create an intuitive, hassle-free, and enjoyable experience for the user.

So, does this excite you? For starters, studying the field from a renowned and trusted educational arm will not only equip you with the latest digital marketing trends to continue your journey of lifelong learning and also open new avenues to exciting jobs and salary packages. This is where the
Digital Marketing and Analytics Executive Programme by ISB Executive Education would be helpful. Taught via 128 recorded videos from globally renowned ISB faculty, 13 live online sessions with industry practitioners, 20 assignments, quizzes and 6+ case studies; this programme will help you learn about important digital marketing elements like Display Marketing, Email Marketing, Social Media Advertising, SEO, Search Marketing and Analytics. You also get an opportunity to apply the principles of online advertising to real-world scenarios in a simulated environment through their Stukent Mimic Pro Simulation. So, you learn to make decisions in real-time & see the results of your campaign strategies.

So, continue your learning journey with ISB Executive Education and accelerate your digital growth today!

Programme Details

Eligibility: Any Graduate/Diploma holder

Duration: 12 Weeks 4-6 hours/week

Programme: August 17, 2022

Programme Fee: INR 1,05,000 + GST

here to apply

About Indian School of Business

The Indian School of Business (ISB) evolved from the need for a world-class business school in Asia. ISB is committed to creating business leaders through its innovative programmes, outstanding faculty, and thought leadership. It has gained the unique distinction of receiving accreditation from the Association of MBAs (AMBA), making it the 100th School in the world to achieve the ‘triple crown’ of accreditations from AMBA, EFMD Quality Improvement System (EQUIS), and the Association to Advance Collegiate Schools of Business (AACSB). Accreditation from AMBA represents the highest standard of achievement in postgraduate business education.

ISB Executive Education designs programmes for professionals providing timely learning interventions that help them enhance their capabilities through specific skill sets and progress in their careers, while positively impacting the organisations they operate in. Through innovative programmes, outstanding faculty, and thought leadership, ISB Executive Education is committed to creating future-ready leaders.

About Emeritus

ISB Executive Education is collaborating with an online education provider, Emeritus, to offer a portfolio of high-impact online programmes. Working with Emeritus gives ISB Executive Education the advantage of broadening its access beyond its on-campus offerings in a collaborative and engaging format that stays true to the quality of ISB Executive Education. Emeritus’ approach to learning is built on a cohort-based design to maximise peer-to-peer sharing and includes video lectures with world-class faculty and hands-on project-based learning. More than 250,000 students from over 160 countries have benefitted professionally from Emeritus’ programmes.

Disclaimer: This article has been produced on behalf of Erulearning by Times Internet’s Spotlight team.

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