Personalized videos are becoming a more common tool for retailers and companies trying to get their message across to consumers.
The visual medium is reportedly among the most-wanted forms of marketing content — even for internal information videos.
Through data-driven customized video marketing, content can be created to gain attention and build an ongoing relationship. Several companies have been highly successful in using video in the past year to develop their messaging and following, including:
Delta Air Lines Inc. DAL created thousands of personalized videos with the campaign “The Path You Make,” which was sent to their most loyal flyers.
Meta Platforms Inc.’s META Instagram rolled out a new end-of-year video feature that shared its users’ memorable posts or most-viewed stories.
Vivendi SE’s VIVHY Groupe Canal, a French broadcast company, used a personalized and interactive video featuring famous French personalities to help retain subscribers.
At HubSpot Inc.’s HUBS Wyzowl research, the company’s State of the Video Marketing report revealed that video remains a priority for marketers and is expected to increase again in 2022, with the number of videos watched doubling since their 2018 report. The research found that consumers will continue to use video as an integral part of their brand relationship; they want more.
According to Statista, online videos will make up more than 82% of all consumer internet traffic this year. According to Cisco Systems Inc. CSCO, this total is 15 times higher than it was in 2017.
These numbers have reportedly been a financial plus for video companies like Toronto’s BlueRush Inc. BTV BTVRF. BlueRush develops and markets IndiVideo™, an award-winning interactive, personalized video platform that the company says drives return on investment throughout the customer lifecycle. It is meant to bring increased conversions for its clients and help them develop more engaging brand statements and personalized customer care with data-driven insights.
BlueRush, a video creation software-as-a-service (SaaS) company, has closed its previously announced private placement of units of the company for $0.064 (US$0.05) per unit. In addition, the company issued on a non-brokered private placement basis to Canadian investors an aggregate of 8.4 million units and $539,800 in gross proceeds.
Each BlueRush unit consists of one common share of the company, and one-half of one transferable share purchase warrant, with each whole warrant entitling the holder to acquire one common share of the company share at $0.096 (US$0.075) per share until 48 months following closing, subject to acceleration.
For more information on BlueRush Inc. and IndiVideo™, visit www.bluerush.com.
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