Lynk, an AI-driven knowledge management platform, announced its acquisition of Juven, a multi-use members engagement and events registration platform that benefits membership associations, marketers and event organizers.
Membership organizations are looking for better ways to engage with their members yet require increased coordination to help them interact and promote knowledge sharing amongst their peers. Lynk Circle is set to help membership organizations by:
Enhancing engagement: Digital interface for asynchronous knowledge sharing, complementing in-person interactions
Providing tangible member benefits: Helping members level up with easy access to their organizations network and knowledge
Creating platform value: Enabling knowledge sharing to generate value unique to an organizations ecosystem
A recent report from the ASAE Research Foundation stated, associations need to rethink how they can provide value to members regarding information and knowledge as they can play a role in helping members determine the most important and most relevant information for their needs.
Juvens platform capabilities seamlessly complement Lynk Circles existing knowledge management solutions. Unveiled in May, Lynks purpose-built SaaS solution, Lynk Circle, enables businesses and organizations to unlock knowledge and insights in their people networks to increase productivity and offer added benefits to employees and members.
Knowledge sharing is key to finding the right information, said Marco Au, co-founder of Juven. There are so many moving parts within a business, so its important that everyone across teams has access to the same up-to-date and accurate information to better enable member engagement, allowing members to connect with their peers or participate in events. Connection, not collection, is the essence of knowledge management.
As a result of the acquisition, Lynk plans to integrate Juvens membership, event and engagement management modules into Lynk Circles product features. The features will allow membership organizations to engage members with events and simple email marketing. Members interaction with the association is enhanced as a result.
Events function and member management are growing needs for customers of Lynk Circle, especially as organizations or member associations use the solution as a knowledge hub to provide unique benefits to better engage their members, said Peggy Choi, founder and CEO of Lynk.
The solution enables member organizations to manage and own their membership systems, customize virtual membership cards, review and approve every member application they receive with the option to make them exclusive or invite anyone to join.
On the event management side, Juven offers an array of capabilities, including flexible ticketing, a customizable event page, and payment solutions.
Juven has built a scalable self-service platform with a seamless tech stack that is a great fit for Lynk Circle. We are excited about the capabilities this acquisition brings to our customers, Choi continued.
Lynk powers the new knowledge economy through its AI-driven knowledge management platform, which enables efficient access to seek, build and share credible human expertise at scale. The companys market-leading product offerings, Lynk Answers and Lynk Circle, provide enterprises with fast, convenient, and efficient ways to organize, connect and engage with individuals that have relevant expertise and experience.
Leading global enterprises, ranging from institutional investors, investment banks, Fortune 500 companies, fast-growth start-ups and the Big 4, have chosen to rely on Lynks solutions to create a knowledge advantage. Lynk has established a multi-faceted Global Alliance with UBS Group and is ISO 27001 certified. For more information, visit https://lynk.global/.
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